Innovation Culture

Innovation Culture & Behaviour

To truly embrace innovation, you must institutionalise the language, frameworks, practices and incentives from the top of the organisation down. So, before you start planting the seeds of ideas, make sure that you have an equally strong plan for dealing with the soil: the culture.

At smartcrowds we understand that some organisations might need a bit of support to create an organisational cultural change before rolling out a digital innovation platform. That’s why we now offer specialist innovation consultancy services. We’ll work with you to improve the innovation capabilities of your company with a considered focus on the development of employee-driven innovation culture.

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Key behaviours that can help you create an innovation culture:

Empower your Smart Crowds to get involved

Employees are often discouraged by immediate supervisors or managers creating roadblocks to suggestions. More 'yes' and less 'no' can give them the encouragement required to put innovation at the forefront of their mind. Promoting entrepreneurial spirit from the outset allows creativity and ideation to flow. Collaboration with management becomes seamless.

Understand your Innovation Strategy

Your approach to innovation often shapes the extent to which ideation and subsequent evaluation occurs within your organisation. Top-down, expert-driven strategies rely on a select group of individuals, typically key management, or are product-driven. A bottom-up strategy offers more organisation-wide inclusion and engages all levels of skill and knowledge. Often this is where the 'golden nuggets' of innovation are uncovered, as employees add value in areas where they have deep knowledge and a desire to get involved.

Incentivise and reward innovation

The effectiveness of rewards and incentives for innovative ideas has long been researched and has mixed opinions. Nevertheless, many organisations continue to reward good ideas and are reaping the rewards as a result. Clearly, a sapling idea which uncovers a large scale commercialisation opportunity should offer a better reward than a simple, but effective, business improvement change. Keep it simple and adopt a framework that motivates creativity