Email: still the most common internet activity. For how much longer?


In the age of social media and various alternative CRM systems, it’s becoming increasingly difficult to establish a relevant way to communicate fresh ideas. For the majority, we continue to rely upon email for initial idea generation, however there is an increasingly compelling case for more innovative effective platforms. This poses the question; is email still relevant and does it have an expiry date?

In existence since the 1960s, Email has become an essential part of everyday life in the office or at home.  The Office for National Statistics reports that Emailing is still the most common internet activity in the UK. Somewhat surprising given the prevalence of Facebook, Twitter and Linkedin. Despite this email continues to play a crucial role in how we communicate. For many, it’s difficult to remember a workplace before email. Since the 1990s email has been a driving force for business communication. Office workers on average receive approximately 200 emails per day, of which 144 are deemed irrelevant.

This may change given the increase of Generation Z employees in the workplace. For the majority of Gen Z, instant messaging and social media are the first port of call. This not only influences HOW we communicate, but also WHAT we share and WHY we do it.

Forbes reports that:

“35% of 18- to 29-year-olds flocked to social media for information about this year’s election (with news websites and apps coming in second at 18%), suggesting that, even in terms of major world events, Generation Z prefers open forums and discussions to simply being told information. Collaborative software encourages that same kind of user experience, delivering information and comments in real time while inciting responses from numerous users.”

To remain competitive and attract the best talent organisations must deliver technology that empowers real-time collaboration. One crucial benefit of this type of solution vs email is the reliability and usability of data. Data is now the world’s most valuable resource. To make fully informed strategic decisions it’s crucial to have your finger on the pulse of your organisation. The complexity of this task is amplified depending on the size and structure of your organisation. One of the most common reasons employees become disengaged with their jobs, and therefore less productive, is the lack of a consistent feedback system. Forming a smart crowd can ensure that your employees are recognised as individuals, whilst gathering data at scale.

Email will continue to play a crucial role in how we communicate. Predictably we will see the continued rise of more collaborative platforms as the workforce dynamic shifts. It’s evolution.

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