10 fresh examples of customer experience innovation

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The ultimate aim of innovation programmes should be to deliver benefit for the customer in the form of new products, product enhancements, service improvements or cost reductions.  Putting the customer at the heart of your innovation thinking can lead to real benefits for both the customer and the product/service provider.    In this piece from Forbes, @BlakeMichelleM describes 10 examples of customer experience innovation from brands that haven’t been afraid to think outside the box.

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