What sets the most effective innovators apart

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In a recent Harvard Business Review article, Omar Abbosh, Vedrana Savic, Michael Moore state that return on innovation investment, at 170 of the largest global companies, has significantly declined and pinpoint a haphazard approach to innovation management where “Much of the investment ends up being non-strategic, poorly linked to the business, and undermanaged” contributing. The authors go on to state that there are a small number of businesses that are succeeding by approaching innovation differently. These companies “put greater emphasis on developing unique technological advances with the potential to create entirely new markets & they deliberately target consumers’ “higher needs” — such as autonomy, happiness, and social connections”.

Read more at Harvard Business Review.

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